Monday 14 October 2019

The Outreach of Flexible Packaging Solutions

As you wake up and drag yourself towards the kitchen, you instantly hear a voice saying that the milk in your fridge has gone bad, or intentionally you toss a biodegradable plastic container in your garden knowing that one day it would turn into fertilizer for your plants.

Today, the packaging industry is ruling out the market as there is hardly any sector that would not require any type of packaging. The world today focuses on the packaging – the overall look and feel of the product that determines whether the customer is convoked to purchase it or not.



“As per Omer Gozen, Vice President and Global Head of New Materials and Packaging at Plug and Play- be it large corporations, start-ups, or venture capitalists, are pouring millions to develop and offer smart and unique packaging that differentiates their products from the competitors.”


“It should not be a matter of surprise that by 2024, the packaging industry is expected to exceed $ 1.3 Trillion.”

In the midst of providing a unique packaging to the product, the manufacturers also focus on bio-degradable packaging solutions. With the advancement of automated packaging solutions, the customers receive a product that has extended shelf-life and locked-in freshness.

The other important aspect of packaging is the labeling part. Over the past few years, the demand for clear yet informative labels has increased immensely; hence, manufacturers have shifted their focus to develop and utilize higher quality labeling machines to print labels to communicate crisp information legibly.

Moreover, the food companies are adopting the high-class and superior automated packaging solutions, which can effectively communicate a product’s freshness through smart packaging approaches.
Using smart- labels and flexible packaging, the food industry ensures better handling of the products throughout the supply-chain till the product reaches out to the customer.

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