Innovate your Business with Packaging

“Packaging is the identity of a product.”

"To glamorize, the product's packaging becomes an integrated marketing strategy."

How packaging plays an important role?

A pervasive known fact whenever a customer is buying a product, the packaging is the first thing that fetches the attention of the customers. Many customers who are interested in the first purchase without thinking twice or thrice about a product will always make a judgment for the product on considering their packaging.

Source: https://images.app.goo.gl/quULLtD7u4juBgMK9

If packaging plays such a vital role, then why should it become an obstacle for the people to buy the product?

According to the new report, "Demand

for packaging machinery is led by the

food market, which will account for 43%

of all sales worldwide in 2014. However,

the beverage market will post the fastest

gains, averaging 5.2% annually through

2014. Growth in global food and beverage

markets for packaging machinery will

largely be due to gains in the Asia/Pacific

the region, most notably China.”

For instance, the all-time classic, the bottle of Coca-cola has its own identity. The unique shape and logo on its bottle hurled it to global fame. Similarly, in other cases like coke, the packaging is so important that sometimes it costs more than the product itself.

When it comes to the need of packaging machines the food and beverages industry has a massive demand of the machines such as food sealer, batch coder, blister packing machines, E-liquid filling machines for packing the food or liquids like juice or milk etc. many others, as they need a firm sealing to prevent the leaks and retain freshness in the flavor.

Source: https://images.app.goo.gl/M3yhLiT8qx8ddisv7

How packaging an essential factor for business growth?

• Helps in boosting sales: 

As packaging also contains information about the ingredients and nutrition's in it, which can help to sell the product as a customer can get all the desired knowledge about it.

• Promotion:

It plays an essential role in describing the information about the product and also contains the direction of a manual on how to use the product or make the product.

• Attraction: 

The most appealing thing is the packing of a product to a customer as it sits on the shelves of the retailer. 

• Protection:

The product packaging not only protects it from the damage but also keeping it in a clean and fresh appearance.

Thus, packaging has helped to increase consumer demand for portable, lightweight, flexible packages, which has not only become a reason for the potential growth in the business but also ease among the people.