You might find it an over-used phrase, but 'thinking out of the box' is something that is not paid enough attention to in the packaging industry. This is indeed one of the reasons why many companies don't reach the milestones even after putting whatever they have had. Wondering, what can really boost your packaging business? Well, here I'm referring to 'flexible packaging', which is completely different from those rigid jars, cans, boxes and bottles.
Let's find out some benefits of flexible packaging:
#1 Cost
Regardless of all rhetoric otherwise, most of the things come down to just one issue, which is, in fact, a major one – 'money'. According to the most business owners in the packaging industry, their reasons for the shift are:
Lower transportation costs
Supply chain efficiencies
Increase in ROI
#2 Shipping & Storage
Everybody knows that products are shipped according to their weight categories. The heavier the product is, the more it costs. The extra cost may not look big, but when it comes to shipping of hundreds of thousands products, then even a single penny matters. While flexible packaging is very light in weight, rigid packaging can be quite heavier.
# 3 Marketing
It's all about how well you market your brand. While rigid packaging offers limited visible area, with flexible packaging, you can have attention-grabbing communication with your customers. Moreover, customers are likely to pick the products that take less space and ain't heavy, especially when products with both types of packaging – rigid and flexible are new to them.
The best part is yet to come – flexible packaging doesn't require heavy packaging machines. As compared to others, machines for flexible packaging are customizable in nature and they don't cost much.
#1 Cost
Regardless of all rhetoric otherwise, most of the things come down to just one issue, which is, in fact, a major one – 'money'. According to the most business owners in the packaging industry, their reasons for the shift are:
Lower transportation costs
Supply chain efficiencies
Increase in ROI
#2 Shipping & Storage
Everybody knows that products are shipped according to their weight categories. The heavier the product is, the more it costs. The extra cost may not look big, but when it comes to shipping of hundreds of thousands products, then even a single penny matters. While flexible packaging is very light in weight, rigid packaging can be quite heavier.
# 3 Marketing
It's all about how well you market your brand. While rigid packaging offers limited visible area, with flexible packaging, you can have attention-grabbing communication with your customers. Moreover, customers are likely to pick the products that take less space and ain't heavy, especially when products with both types of packaging – rigid and flexible are new to them.
The best part is yet to come – flexible packaging doesn't require heavy packaging machines. As compared to others, machines for flexible packaging are customizable in nature and they don't cost much.
No comments:
Post a Comment